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Privacy Policy

Last Updated: June 16, 2026

Introduction

sapphire-birch ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sapphire-birch.com and use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Fill out inquiry or consultation forms
  • Subscribe to our communications
  • Contact us via email
  • Engage our services

This information may include your name, email address, company name, job title, and any other information you choose to provide.

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring URLs
  • Pages visited and time spent on pages
  • Device identifiers

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide customer service
  • Deliver our strategic geography services
  • Send you information about our services, updates, and relevant content
  • Improve our website and service offerings
  • Analyze usage patterns and optimize user experience
  • Comply with legal obligations
  • Prevent fraud and enhance security

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area, our legal basis for collecting and using your personal information depends on the specific context:

  • Contract performance: Processing necessary to provide services you have requested
  • Legitimate interests: Processing necessary for our business operations, provided your rights do not override these interests
  • Consent: Where you have given explicit consent for specific processing activities
  • Legal obligations: Where we must process data to comply with legal requirements

Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: With third-party vendors who perform services on our behalf (e.g., hosting, analytics, email delivery)
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Legal Requirements: When required by law or to protect our rights and safety
  • With Your Consent: When you have given us explicit permission to share specific information

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we securely delete or anonymize it.

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Restriction: Request restriction of processing under certain circumstances
  • Portability: Request a copy of your information in a structured format
  • Objection: Object to our processing of your personal information
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at [email protected].

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our cookie practices, please see our Cookie Policy.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last Updated" date. Your continued use of our services after changes become effective constitutes acceptance of the revised policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

sapphire-birch
142 King Street West
Toronto, ON M5H 1J5
Canada
Email: [email protected]

sapphire-birch

Revealing the hidden geography of business decisions since 2019.

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